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GMC Professional Grade?
 

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Tom Price
Joined: 11 Jan 2004
Posts: 425
Location: Rochester, NY

7/24/18 9:08 AM

GMC Professional Grade?

I started the last political thread so I think I should post a cycling thread to bring us back to our roots.

The GMC Truck ad is in heavy rotation in the TDF coverage. They promote themselves as "Professional Grade". I think they should have looked a little bit more when they cast the bike rider in the truck ad.

https://www.ispot.tv/ad/dq8m/2018-gmc-sierra-real-truck#


Last edited by Tom Price on 7/24/18 2:15 PM; edited 1 time in total

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dan emery
Joined: 11 Jan 2004
Posts: 6008
Location: Maine

7/24/18 1:24 PM

Right

That's a weird commercial from several points of view. And yes, the rider does not exhibit souplesse.

In fact, the kid looks better on the bike.

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Sparky
Joined: 08 Dec 2003
Posts: 16640
Location: Portland, OR

7/24/18 1:26 PM

Froome even looks more natural on the bike than that actor....

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KerryIrons
Joined: 12 Jan 2004
Posts: 2926
Location: Midland, MI

7/24/18 2:56 PM

Souplesse

See the movie "American Flyer

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Sparky
Joined: 08 Dec 2003
Posts: 16640
Location: Portland, OR

7/24/18 3:05 PM

Souplesse: http://www.velominati.com/2012/02/look-pro-souplesse/

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Nick Payne
Joined: 10 Jan 2004
Posts: 2371
Location: Canberra, Australia

7/24/18 4:02 PM

I've always thought that Stephen Roche was the epitome of a rider who looked good on the bike. Even when he was absolutely eyeballs-out, as when he closed a couple of minutes gap on Delgado up a mountain to save the 1987 TdF. At the end of that stage he collapsed and was given oxygen. When the doctor asked him a while later if he was feeling OK, his answer was: "Oui, mais pas de femme tout de suite".

Have a look at https://www.youtube.com/watch?v=pE_2MlPwt04 .

Froome, by contrast, looks like a cross between a spider and one of the small toy dogs with waggling heads that people put in their cars.

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dan emery
Joined: 11 Jan 2004
Posts: 6008
Location: Maine

7/24/18 4:13 PM

American Flyer

I have seen it and thought it was one of the worst movies I have ever seen. I thought Breaking Away was one of the best. I can't explain how the same guy made both.

I think I first read of souplesse in an old VeloSnooze article on Jacques Boyer.

Best looking rider on the bike I have seen was the late Ted Smith, who was in the Buffalo Bicycle Club when I was a member in '75. He was a pro in the early '50s and won a Euro Pro race (by some accounts, the first American to do so).

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Matthew Currie
Joined: 11 Jan 2004
Posts: 767
Location: Vermont

7/25/18 4:21 PM

I agree with dan on the movies.

As for the trucks, maybe what they mean by "Professional Grade" is that the simplest jobs are nearly impossible to perform. I just finished working on my Chevy truck. Don't get me started.

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JohnC
Joined: 10 Jan 2004
Posts: 1935
Location: Glastonbury, Ct

7/26/18 10:02 AM

That commercial is bizarre. It's almost offensive to me to compare the way a cyclist feels about a bike with how anyone thinks about a truck.

But maybe I just don't give a damn about trucks (and not much more about cars), so I don't get it. I'm obviously not the target audience.

As for "American Flyers," when I finally got around to seeing it after hearing so many bad things about it, I was kind of surprised that I enjoyed it. It's no "Breaking Away," but it's not that bad, IMHO.

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Sparky
Joined: 08 Dec 2003
Posts: 16640
Location: Portland, OR

7/26/18 5:21 PM

Anyone else notice the first shot, presumably the same guy as a young kid on his 20" bike? Then I guess the next shot of the same kid grown up??

The kid/actor had "souplesse"... Does it wear off or something? ;)

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daddy-o
Joined: 12 Apr 2004
Posts: 3182
Location: Springfield

7/26/18 7:30 PM

Did it wear off or something?

Well played

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